In 2024, I said I’d never touch AI.
No joke…I was fully in the “this is evil, soulless, and probably going to ruin all of humanity” camp.
As a business owner and blogger, but ESPECIALLY as a photographer.
I’ve spent over a decade behind the camera capturing people as they really are.
The real smiles. The light in their eyes. The unfiltered humanness you can’t fake.
So when I saw AI content showing up in feeds?
I cringed.
They looked like knockoff versions of everyone.
Frozen smiles, over-smooth skin, weird clone energy.
Not my vibe. Not something I’d ever use. Period.
…Until content burnout hit.
I was juggling two businesses, homeschooling five kids, and still trying to “show up” for my audience with something that looked remotely on-brand.
And truthfully? I was disappearing – and I knew the signs all too well (because I’ve been there before).
Not because I didn’t care.
But because I was out of time, out of energy, and out of fresh photos (and not wanting to drag my kids to another shoot that MIGHT result in 1 or 2 good poses).
So I gave AI a shot.But, in true fashion, I didn’t follow the trendy route.
I used it the way I’d approach a real client photo session.
→ Thoughtful lighting
→ Clear expression
→ Natural posture
→ Inputs that actually looked and felt like me
And what do you know… it worked.
I saw myself.
My actual self …just better lit, better rested, and zero stress from start to finish.
Realistic photos that look like ME – the way I’d take them as a professional photographer.
So I built Double You: The AI twin bootcamp for Creators
Not as another hypey course, but as a quiet, strategic system to help other creators do the same:
Show up without burning out.
Look consistent without pretending.
Save time without sacrificing identity.
Because here’s the truth:
You don’t need more content vaults.
You need something that helps YOU stay visible, even on the days you don’t have capacity to “perform.”
And maybe — just maybe — AI isn’t the problem.
Maybe it’s that no one taught you how to use it like a human.
If you’re tired of reusing old brand photos or hiding because you’re “not camera ready,”
Double You gives you a smarter way to stay visible — without the burnout.
This is the first AI bootcamp created by a pro photographer to help creators:
📸 Shoot AI-optimized images from their phone
🧠 Train AI with clarity and emotion — not randomness
⚡ Save hours of content prep, while still looking like you on your best day
No studio. No clone vibes. No tech spiral.
Just a repeatable system that finally makes AI feel human again.